Transforming ideas into scroll-stopping content and performance-driven design.
Creative. Strategic. Impactful.
Content Creation & Management
At Thinking in Textures, we craft engaging, authentic content that connects brands to their audiences and drives measurable results. From organic social to paid ads and full-funnel campaigns, we handle every step — from concept to execution and optimization.
Social Media Highlights
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Viral Video for FLYachtPro
Shot, edited, and wrote the copy for this reel that captured over 1M views. Built to highlight the lifestyle of yachting while driving engagement and growing brand awareness.
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Trending Reels Edit for Starpil USA
Edited this high-performing reel using a trending audio format to align with current content styles. Designed to boost engagement and keep the brand relevant in-feed.
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Monaco Yacht Show Teaser Reel
Edited this humorous, trend-driven reel to generate buzz ahead of the Monaco Yacht Show. Combined industry insight with viral-style editing to capture attention and build excitement.
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Educational Product Highlight for Starpil
Created an informative reel showcasing one of Starpil’s best-selling waxes. Focused on educating viewers about key benefits while reinforcing product trust and brand expertise.
Paid Advertising Strategy
Creative meets conversion. From ad visuals to copy and campaign direction, Thinking in Textures develops paid strategies that stop the scroll and deliver results across Meta and PMax platforms. Each ad is built with intention — aligned with brand identity and optimized for performance.
Paid Advertising Highlights
Launches & Campaigns
Each campaign begins with a clear vision and strategy, then moves into immersive creative production—where branded photoshoots become the heart of the story. From concept development and styling to on-set direction and final asset delivery, I lead the full process while managing external contractors to ensure quality and alignment. These shoots capture the brand’s essence and generate versatile content for social, paid ads, web, and more. With end-to-end oversight, campaigns roll out seamlessly across channels—driving engagement, awareness, and real results.
