Experience

Starpil Wax USA | 2023 - Present

Content Manager

• Led full-funnel content strategy across website, paid media, social, email, and campaigns

• Redesigned high-performing website pages that became top traffic drivers and improved conversion flow

• Owned paid ad creative direction across Meta and Performance Max, leading copy and visual strategy

• Directed branded photoshoots for launches and evergreen content from concept through execution

• Analyzed performance metrics to optimize engagement, click-through rates, and conversions

FLYachtPro / Minted Yachts | May 2020 - October 2023

Creative Marketing Manager

• Drove social media growth, scaling Instagram from 3K to 30K followers and YouTube from 3K to 12K subscribers

• Created viral short-form content, with Reels surpassing 1M views

• Developed and executed integrated marketing plans across digital, email, blog, and print

• Led brand identity and marketing collateral for a yacht brokerage launch, including logo and visual system

Thinking in Textures | 2019 - Present

Founder & Creative Director

• Founded and led a boutique digital marketing agency delivering content strategy, brand identity, web design, and paid social

• Led end-to-end digital campaigns across brand building, launches, and evergreen growth initiatives

• Developed brand identities and full-funnel content strategies tailored to client goals and audience insights

• Partnered closely with clients to translate brand vision into high-converting creative across platforms