Seamless design that guides users and grows brands.

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UX Design & Landing Pages

A few standout landing pages designed to drive action and create a seamless user experience.

Beyond the Beads Campaign | Starpil USA

A celebration of the artistry, passion, and daily rhythms of estheticians and their waxing practice.

  • This campaign offered an intimate, behind-the-scenes look at the routines, workspaces, and techniques of professional estheticians. Through video segments, UGC, and scheduled Instagram takeovers, we spotlighted the artistry and individuality behind the professionals who power the Starpil community.

  • To connect with both professional estheticians and retail audiences by showcasing real-life moments, stories, and techniques. The goal was to inspire, build community, and deepen brand loyalty by aligning Starpil with the authentic experiences of its pro network.

    • Led landing page design, creating an experience that captured the heart of the campaign

    • Wrote and conceptualized ad copy for static and UGC creative

    • Directed freelance designers, providing creative briefs and overseeing execution

    • Curated and integrated UGC content to ensure authenticity and emotional resonance

    • Maintained a consistent voice and visual thread across all touchpoints—from website to paid ads

      Tools used: Figma, Canva, Adobe Premiere, Shopify

    • Static and UGC-based ads earned an average 5.91% CTR and generated 138K+ impressions

    • The campaign’s landing page attracted over 5,000 sessions, becoming the second most visited page on the site in 2025

    • Community-driven storytelling boosted social engagement and deepened brand trust among both aspiring and professional estheticians

    • Created a bank of evergreen content that continues to perform across platforms

Start with Starpil

Landing Page

A high-converting landing page designed to support paid ad traffic and promote Starpil’s welcome offer. Built to drive new customer acquisition through compelling copy, strategic UGC placement, and seamless UX.

Designed in Figma, the page features hand-picked user-generated content for social proof, bold CTAs, and a clean layout optimized for conversions. All content and copy were developed in-house to align with brand voice and paid campaign goals.

Starpil Homepage Redesign

A mobile-first redesign of the brand’s homepage, built to better serve our primary audience—estheticians browsing on mobile devices.

Using performance data and user behavior insights, I led the redesign with a mobile-first mindset, creating a clean, intuitive layout optimized for speed, scrollability, and conversions. Designed in Figma, with refreshed copy, visuals, and UX to elevate the user journey and spotlight key product categories.

Guides that Educate & Empower

Downloadable assets designed to support both everyday customers and licensed estheticians. These guides blend thoughtful design with clear instruction—strengthening brand trust, encouraging product success, and elevating the customer experience across B2B and retail audiences.

Professional Waxing Guide for Estheticians

An in-depth instructional PDF tailored for licensed pros, covering proper technique, product pairings, and expert tips.

How to Use: Starter Kit Guide

A customer-facing visual guide included with every Starter Kit to walk new users through the waxing process at home.